U-DO Book: 24 page book with four 4-color cover pages.
Includes 21 page illustrated story, 3 activity pages, and a
"U plan a healthy month" calendar.
Distribution: Elementary Schools across the nation.
Celebrating National Nutrition Month; Kellogg's, sponsored
a free breakfast for students and parents at their school.
Kellogg's - Breakfast Mates
A Healthy Nutritional U-DO Book
Library of Congress Catalog Card Number 99-94632 ISBN#: 0-9662556-4-X
With Dad away on business and Mom busy with the new baby, Brett works hard at home to
help his little sister, Savannah. He is so busy every morning making her breakfast and helping
with her reading after school that he doesn't have enough time to eat properly. As a result, his
energy level drops along with his grades. With the help of his coach, parents and Savannah,
Brett realizes that "Morning Matters". By working together and taking time to eat and exercise
properly, he can accomplish his goals and maintain a healthy balance.
"The response rate was great... Nothing but compliments
from both the schools and parents... we truly appreciate
your complete understanding and vision in creating the
Healthy Nutritional U-DO Book; a brilliant and effective
marketing tool that met all our client's objectives."
BOLDT. created "Morning Matters" name and story
for Innova Marketing's client, Kellogg's and their new
product Breakfast Mates.
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